Last year, this new range hit the market, oozing of a new idea that chips are more sophisticated, made with real and authentic flavours. It changed the mindset of "cheap as chips", but to focus on delivering back the quality to the category. It's almost bordering on gourmet frozen food... oops, mind the juxtaposition...
I personally love this new range. It's creative and is definitely bang for buck as well when they have sales to promote it. This was bought at Coles for $3 a bag.
Whenever they go on sale again, you'll find me restocking my freezer...
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